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Crossroads Capital, LLC is a value-oriented, research-driven investment manager located in Kansas City, Missouri. We serve as the investment advisor to Crossroads Capital Investment Partners, LP, a private partnership investing primarily in public equities on behalf of a select number of individuals and families.  

“If you are a value investor, you are probably genetically mutated and comfortable being in the minority. This is unnatural to human beings. You have to be comfortable being by yourself. You have to adopt the idea that you are right because of your reason and evidence, not because others agree with you. You will probably spend most of your time being an academic researcher rather than a professional. You are a researcher or journalist, with insatiable curiosity. You are trying to figure out how everything works. The more you know, the better you are as an investor. Occasionally you can find something that will give you tremendous insight that other people don’t have.”   
                — Li Lu